Seyon Asia Limited
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About us

Seyon Asia Limited has extensive international experience in organizing races and various adventure travel events in the Greater China area. The philosophy of the company is to offer fun, challenging and safe events to participants at a reasonable cost while working with a limited number of sponsors in order to achieve their marketing and brand recognition objectives in an undiluted format.

Seyon Asia takes personal responsibility for all course design and the formulation of an events logistics plan and then draws together a trusted team of long time partners to implement and execute the race plan, media plan, safety plan, etc.

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Keith Noyes

Keith Noyes - Managing Director of Seyon Asia since its inception in February 1999, Mr. Noyes has a long and successful track record organizing outdoor sporting events dating back to university in the 1980s.

As a frequent competitor and avid sportsman himself with an MBA and a previous career in Asian financial markets spanning over ten years, Mr. Noyes brings a unique blend of skills to sports event management. Foremost is a hands-on approach to course design, safety procedures, logistics, maximizing budget value, and competitor and sponsor relations.

This approach has helped Seyon Asia to achieve many notable firsts in the industry while earning the respect and admiration of participants and sponsors and maintaining a perfect safety record.

** Who is Keith Noyes?